Yesterday was
OnePlus' moment in the spotlight. Today it's Apple's turn. Granted, there couldn't be a worse time than a
pandemic season for selling or buying stuff. Especially gadgets and electronics. But product roadmaps are there for a reason, and so we've a successor to the
2016 iPhone SE. The latest '
Special Edition,' which goes on sale for a price tag of $399 on April 24, has the exterior of an iPhone 8 (which has been discontinued) and the innards of an iPhone 11 (minus the
U1 ultra-wideband location chip), undercutting possibly every single mid-range phone released so far in price. (Expect OnePlus 8 and the upcoming Google Pixel 4a to
have a tough time, what with the shorter OS support when compared to iPhones.) The affordable price point also gives the company an opportunity to compete in developing markets like India, where it reported its
biggest growth last December bolstered by the sales of iPhone 11 and the iPhone XR. The iPhone SE will only accelerate that trend. The days of massive technological leaps forward in phones are long gone. What is ahead of us is integration and continuity. In the past it was about having the phone. It is now about being in the ecosystem. Welcome to 2020, where iPhone becomes the phone of the masses.
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