Tech Brief: Instagram Co-Founders Resign From Company as Independence from Facebook "Weakens"
Instagram began as a humble location check-in app called Burbn in 2010, before it was rebranded and retooled as a photo-sharing network. Two years after its launch, Facebook, foreseeing the threat it could pose to its own social media platform, acquired it for US$ 1 billion in early 2012 in what became its very first big-ticket purchase weeks before it went public, a move that would spur a spate of acquisitions including Onavo, WhatsApp, Oculus VR, MSQRD and tbh. Since then Instagram has grown rapidly, hitting 1 billion monthly active users (as of June 2018) and emerging as a popular alternative with younger generation of users who are less interested in Facebook. Ultimately, Systrom and Krieger's departure will only mean Instagram will be run primarily by Facebook executives, although it was evident Facebook's influence over Instagram had steadily increased over the past few years.
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