Father of Android Launches Essential Phone

Essential (Image: Essential)
From Andy Rubin, the man who created the widely popular mobile operating system Android, comes a new smartphone - Essential. And it's no ordinary smartphone. It's a modular Android smartphone (runs a version of 7.1.1 called Ambient OS) with a Xiaomi Mi MIX-like razor-thin bezel. Sporting an extra-thick software status bar to get around the 8MP front-facing camera, it comes with Qualcomm 835 processor, 4GB RAM, 128 GB storage, USB Type-C port, 13MP rear camera, 3,040 mAh battery and a magnetic connector to plug-in third-party accessories, all for a price tag of US$ 699. However in a market saturated by iPhones and Galaxys, can Rubin's new initiative make any noticeable dent? But you have to admit for what it is, a beautifully designed smartphone sans any compromise (at least from the looks of it). Perhaps the ex-Googler learned a thing or two from the search giant's missteps with its now-defunct Nexus program?