Tech Brief: Apple Approves Hey Email App, Temporarily (Updated)

Apple has temporarily approved Hey email app after the makers added a workaround by offering iOS users a free Hey email account with a randomised address (valid only for 14 days), just so the app is functional when it is first opened. It's worth noting that Hey still doesn't support Apple's payments system nor has it added an option to sign up for the subscription service through its iOS app. Users can only do so by directly visiting Hey's website.


The kerfuffle between the iPhone maker and the founders of Basecamp, who're behind Hey, started last week after Apple rejected the app from its App Store for violating its guidelines, citing reasons that "you download the app and it doesn't work" due to the sign up barrier, even though the app distribution platform is riddled with apps that do precisely that, including Fastmail, GitHub, Google Docs, and more. With the WWDC Keynote set to begin in a few hours from now, it remains to be seen if Apple can repair its relationship with third-party developers who made the platform what it is today.

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Update on Jun. 26: Apple has officially approved Basecamp's Hey email app for the App Store, days after temporarily okaying the app. Hey will not include any in-app purchases (Apple will not get its standard 30 percent cut), but to skirt the rules, it has included a free trial option and can be used with enterprise accounts.

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